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The H1 tag is the main heading of a webpage. It is the most crucial heading, usually positioned at the top of the content.
The H1 tag serves an essential purpose:
For Google: It helps search engines understand what the page is about.
For Readers: It tells visitors, “This is what you’re looking for.”
Imagine visiting the front page of a news website. The large headline at the top is similar to your H1 tag. It’s the primary title that grabs attention and sets the context.
Table of Contents
Title Tag vs. H1 Tag
Title Tag: Brings people to your page from search engines.
H1 Tag: Confirms that visitors are in the right place and sets expectations for the content they’re about to read.
Here are some examples of effective H1 tags:
- SEO Example: “What Is On-Page SEO: A Complete Beginner’s Guide”
- Affiliate Marketing Example: “What Is Affiliate Marketing? Simple Guide for Beginners”
- Marketing Strategy Example: “Best Affiliate Marketing Strategy for Busy 9 to 5 Workers”
H1 Optimization Tips
how many h1 tags per page?
1. Use Only One H1 Per Page: Each page should have one clear, main topic, and the H1 tag should reflect that.
2. Include Your Main Keyword: Make sure your primary Keyword appears in the H1 tag, but keep it natural and easy to read.
Example:
- Primary Keyword: affiliate marketing for beginners
- H1 Example: “Affiliate Marketing for Beginners: Simple Roadmap to Your First Sale”
3. Don’t Copy the Title Tag: Your H1 and title tag should be related, but they don’t need to be identical. A slight variation makes it feel more natural. Check out to learn more about Title Tag.
4. Keep it Simple: Avoid long and complex sentences. Aim for a clear, concise H1 that a busy reader can quickly understand.
5. Use H2 and H3 for Subheadings: After the H1, use H2 for your main sections and H3 for more minor points. This makes your content easy to scan and navigate.
Extra Tips for Affiliate Sites
- 1. Mention Who the Post is For: Incorporating who your content is for helps the right audience connect with your page.
- Example: “Affiliate Marketing Guide for Students and 9 to 5 Employees”
- 2. Highlight the Key Promise or Benefit: Including the main benefit in your H1 can help readers immediately understand what’s in it for them.
- Example: “Simple Affiliate Marketing Plan to Get Your First Sale in 90 Days”
- 3. Include Product Name for Reviews: For product reviews, mention the product name directly in the H1.
- Example: “Hostinger Review 2025: Is It Good for Your First Affiliate Site?”
- 4. Use Action Words for How-To Posts: Action verbs in your H1 can make your content feel more actionable and engaging.
- Example: “How to Pick a Profitable Affiliate Niche as a Beginner”
The E-E-A-T Angle: Experience, Expertise, Authority, Trust
Your H1 can convey a bit of your personal experience and help build trust with readers.
Examples:
- How I Started Affiliate Marketing in Bangladesh on a Low Budget
- My Step-by-Step System to Build an Affiliate Site While Working 9 to 5
These personal touches help readers feel more connected and trust that a real person is behind the content.
Why the H1 Tag Matters?
- Topic Signal for Google
- The H1 gives Google a strong signal about the page’s main topic. When your Keyword is in the H1, it becomes easier for Google to rank the page accordingly.
- Clarity for Reader: A clear H1 ensures visitors know they’re in the right place. This can reduce bounce rates and encourage them to continue reading.
- Content Structure: A strong H1, followed by H2 and H3 tags, helps create a clean, organized structure that benefits both SEO and user experience.
Here’s a simple workflow for using the H1 tag:
- Decide the Main Question or Promise of your post.
- Write a Short H1 that answers, “What is this page about?” in plain words.
- Ensure the H1 and Title Tag align with the main idea.
- Add Your Main Keyword once in the H1.
Use H2 Headings for the main sections below.
Example:
Title Tag: Affiliate Marketing for Beginners: Step-by-Step Guide 2025
H1: Affiliate Marketing for Beginners: A Simple Step-by-Step Guide
Quick Checklist Before You Publish
Before you hit publish, ask yourself:
- Do I have only one H1 on this page?
- Does it include my main Keyword?
- Does it match the topic in my title tag?
- Is it clear for a complete beginner?
- Would a busy 9-to-5 worker understand it at a glance?
- Does it fit the page’s content?
If you can answer “yes” to all of these, you’ve got a solid H1 tag that boosts both SEO and readability.
